Rosie Perez Wants You to
Pay it Forward

Actress and philanthropist Rosie Perez encourages women to bring their experiences to others.

The Value of Mentorship
for Diane Amos

Diane Amos, the iconic "Pine-Sol Lady", shares how mentorship has impacted her life.

Pine-Sol Partners with
Women Empowered

Pine-Sol teamed up with WE to connect women across the country.

Tell us who your mentor is for a chance to win great prizes!

Sign Up for More Information about our Mentorship Program

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Women Empowered (WE) is a non-profit organization comprised of professional and entrepreneurial women.  WE connects, educates and supports women of diverse cultures and backgrounds, inspiring them to give back to their communities through mentorship, networking and volunteerism.


Join the celebration by recognizing your mentor-
that person who has inspired and helped you along the way.






1. Eligibility: Pine-Sol® #WomenRiseAboveIt Sweepstakes (the “Sweepstakes”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry. Employees of The Clorox Company (“Sponsor”), The Axis Agency, Offerpop Corporation (“Offerpop”), Women Empowered (WE), HelloWorld, Inc. (“Administrator”), and their respective parent, subsidiary and affiliate companies and advertising and promotion agencies as well as the immediate family (spouse, parents, siblings and children and their respective spouses, regardless of where they reside) and household members, whether or not related, of each such employee are not eligible. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsor: The Clorox Company, 1221 Broadway, Oakland, CA, 94612. Administrator: HelloWorld, Inc., One ePrize Drive, Pleasant Ridge, MI 48069.

3. Timing: The Sweepstakes begins on December 1, 2014 at 12:00 a.m. Pacific Time ("PT") and ends on February 21, 2015 at 11:59 p.m. PT (the "Promotion Period") and consists of twelve (12) weekly entry periods (each a “Weekly Entry Period”), as well as a grand prize entry period (“Grand Prize Entry Period”) comprising the entire Promotion Period, as set forth in the chart below:

Entry Period

Start Date
at 12:00 a.m. PT

End Date at 11:59 p.m. PT

Approximate Notification Date

Week 1

December 1, 2014

December 7, 2014

December 9, 2014

Week 2

December 8, 2014

December 14, 2014

December 16, 2014

Week 3

December 15, 2014

December 21, 2014

December 23, 2014

Week 4

December 22, 2014

December 28, 2014

December 30, 2014

Week 5

December 29, 2014

January 4, 2015

January 6, 2015

Week 6

January 5, 2015

January 11, 2015

January 13, 2015

Week 7

January 12, 2015

January 18, 2015

January 20, 2015

Week 8

January 19, 2015

January 25, 2015

January 27, 2015

Week 9

   January 26, 2015

February 1, 2015

February 3, 2015

Week 10

February 2, 2015

February 8, 2015

February 10, 2015

Week 11

February 9, 2015

February 15, 2015

February 17, 2015

Week 12

February 16, 2015

February 21, 2015

February 23, 2015

Grand Prize

December 1, 2014

February 21, 2015

February 23, 2015

Instagram, LLC’s and Offerpop’s servers are the official timekeepers for the Sweepstakes.

4. How to Enter: There will be two ways to enter: Enter using Instagram: During the Promotion Period, log into or create your Instagram account at Posting on Instagram requires a mobile device and therefore message and data rates may apply. All terms and conditions of apply. In order for your entry to be valid, you must follow @PineSol on Instagram and your Instagram account must be public and thus viewable by the Sponsor and its agents. Post a photo of yourself only, holding a sign stating “(Insert first name of mentor) is my mentor. Who is yours?” Include the hashtag #WomenRiseAboveIt and @PineSol and a short caption of why you want to recognize or are thankful for your mentor. You will automatically receive one (1) entry into the applicable Weekly Entry Period drawing (and all subsequent Weekly Entry Period drawings) and the Grand Prize drawing.
Enter Online: During the Promotion Period, visit or and follow the links and instructions to complete the registration form including your name, and a valid email address. Next, upload a photo of yourself only, holding a sign stating “(Insert first name of mentor) is my mentor. Who is yours?” Include a caption with a short description of why you want to recognize or are thankful for your mentor and the hashtag #WomenRiseAboveIt. You will automatically receive one (1) entry into the applicable Weekly Entry Period drawing (and all subsequent Weekly Entry Period drawings) and the Grand Prize drawing. Photos may not be indecent, obscene, hateful, tortious, defamatory, or libelous or contain material that violates or infringes another’s rights, or disparage Sponsor, or any other party or contain material that is unlawful in any way. Posting a photo constitutes entrant’s (or entrant’s parent/legal guardian if the entrant is a minor in his/her state of residence) consent to give Sponsor a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such photos in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes. Sponsor reserves the right to disqualify and remove from the photo gallery any entry that it finds unlawful, or in violation of these Official Rules, all in its sole discretion.
Limit: You may enter one (1) time during the Promotion Period. Any attempt by any entrant to obtain more than one (1) entry by using multiple/different, identities, registrations Instagram accounts, and logins, or any other methods will void that entrant's entries and that entrant may be disqualified. Use of any automated system to participate or subvert the entry process is prohibited and will result in disqualification and all associated entries will be void. In the event of a dispute as to any registration, the authorized account holder of the email address used to register will be deemed to be the entrant and he/she must comply with these Official Rules. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Each potential winner may be required to show proof of being an authorized account holder.

5. Drawings: Administrator is an independent judging organization whose decisions as to the administration and operation of the Sweepstakes and the selection of the potential winners are final and binding in all matters related to the Sweepstakes. Administrator will randomly select the potential Sweepstakes winners from all eligible entries received during the applicable Weekly Entry Period, on or around the dates outlined in the chart in Section 3 above. Non-winning entries from a Weekly Entry Period will be included in subsequent Weekly Entry Period drawings as well as the Grand Prize Entry Period drawings. The potential winners will be notified by Instagram Direct or email depending on how each winner entered. Each potential Grand Prize and First Prize winner (or parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return a Declaration of Compliance, Liability Release and where not prohibited, a Publicity Release ("Declaration") which must be received by Administrator, within seven (7) days of the date notice or attempted notice is sent, in order to claim his/her prize. The potential Weekly Prize winners will be required to provide a valid mailing address (P.O. Boxes not permitted) to Administrator within three (3) days of the date notice or attempted notice is sent in order to claim the prize. If a potential winner of any prize cannot be contacted, fails to sign and return the Declaration or provide any other requested information, within the required time period (as applicable), or the prize is returned as undeliverable, the potential winner forfeits his/her prize. Receiving a prize is contingent upon compliance with these Official Rules. In the event that a potential winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries. Only three (3) alternate drawings will be held, after which the prize will remain un-awarded.

6. Prizes: ONE (1) GRAND PRIZE: $5,000 cash. Actual Retail Value: $5,000. THREE (3) FIRST PRIZES: One (1) gift certificate (terms and conditions apply) for a year’s worth of maid services provided by Molly Maid or The Maids. The services must be fully redeemed within one (1) year from the drawing date. Winners outside of Molly Maid or The Maids service territories, as determined by sponsor in its sole discretion, will receive the cash equivalent of $2,400. Approximate Retail Value (“ARV”): $2,400. TWELVE (12) WEEKLY PRIZES: A motivational book, The Handbook for an Unpredictable life: How I survived Sister Renata, My Crazy Mother and Still Came Out Smiling (With Great Hair), by Rosie Perez, a journal, a $50 Visa® Gift Card (terms and conditions apply), and three (3) coupons each valued at a maximum of $3.50 and redeemable for a 40 oz. or 48 oz. bottle of Pine-Sol® products cleaner (terms and conditions apply). ARV: $100 per prize. Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use. Odds of winning a Weekly prize depend on the number of eligible entries received during the applicable Weekly Entry Period as well as previous Weekly Entry Periods. Odds of winning the Grand Prize or the First Prize depend on the number of eligible entries received during the Promotion Period. Limit: one (1) Weekly prize and one (1) Grand or First prize per person. Total ARV of all prizes: $8,600. Prizes will be fulfilled approximately 8-10 weeks after the conclusion of the promotion.

7. Release: By entering, entrants agree to release and hold harmless Sponsor, The Axis Agency,, Administrator, Instagram, LLC, and their respective parents, subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any prize (including any travel or activity related thereto).

8. Publicity: Except where prohibited, participation in the Sweepstakes constitutes each winner’s consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for advertising, promotional and other purposes in any media and all, now known or hereafter devised, in any manner, worldwide in perpetuity, without further payment or consideration, notification or permission.

9. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion. In such event, Sponsor, in its sole discretion, may elect to hold a random drawing from among all non-suspect, eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner and void all associated entries. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages (including attorneys’ fees) and other remedies from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

10. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing, typographical or other errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software, or lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions; (3) unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) other errors or problems of any kind relating to or in connection with Sweepstakes, whether computer, network, technical, mechanical, typographical, printing, human or otherwise, including, but not limited to, errors or problems which may occur in the administration of the Sweepstakes or the processing of Code requests, entries, plays or prize claims, the announcement of the prizes or in any Sweepstakes-related materials; (5) late, lost, undeliverable, damaged, incomplete, inaccurate, stolen, garbled, delayed, misdirected or stolen mail or entries or stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or use or misuse of any prize. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Sweepstakes, if it is possible. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

11. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, and in no event will entrant be permitted to obtain attorneys’ fees or other legal costs; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

12. Entrant's Personal Information: Information collected from entrant is subject to Sponsor’s Privacy Policy and Administrator's Privacy Policy

13. Winners List: For a winners list, visit The winners list will be posted after winner confirmation is complete.

© 2014 HelloWorld, Inc. All rights reserved.

This promotion is in no way sponsored, endorsed or administered by, or associated with Instagram, LLC.

Rosie Perez Wants You to Pay it Forward

Pine-Sol Partners with Women Empowered

As a mentor myself, I’ve personally grown and hope all women get to experience what I’ve experienced. I strongly believe that relationships are what enrich our lives, and through these connections we can build each other up. Thank you to Pine-Sol and all of our supporters for creating a platform where women can build those relationships where they wouldn’t otherwise. Join us and be a part of a community that’s first in its kind.

Congratulations to those who decide to embark on this journey as this is the first step of many in self- development both professionally and personally. We look forward to having involved.

Sincerest regards,

Shelly Ulaj
Women Empowered

The Value of Mentorship for Diane Amos

Enter for a Chance to Win


From now through February 21, 2015, post a photo of yourself holding a sign with the first name of your mentor on Instagram using the #WomenRiseAboveIt hashtag and tagging @PineSol. You will automatically be entered into an online sweepstakes for the chance to win fabulous prizes! See official rules for details.

  • $5,000
    in Cash

  • 1 Year of
    House Cleaning

  • Rosie Perez’s Book, Journal & Pine-Sol Coupons

NO PURCHASE NECESSARY. Legal residents of the 50 United States (D.C.) 18 years and older. Ends 02/21/15. To enter and for Official Rules, including odds, alternate method of entry, and prize descriptions, visit Void where prohibited.